As we’ve all learned over the past few years, with adversity comes perspective

[rifat28dddd]

Unfortunately, this combination of health and lifestyle issues sets you up for a much higher risk of a heart attack over the next five years.”



Related Article: To Win More Deals, Lead with Problems Not Solutions. Here’s Why.



Our brains are hardwired to resist change, keeping us anchored to the status quo, even if it’s not working. The same goes for our customers. Prime them to understand the larger implications of inaction.

If you want to create a sense of urgency in the mind of your customer, win more business, and bow out of opportunities you’re bound to lose faster (just as important!), you need to uncover both the importance and priority of solving your customer’s problem. Doing so will not only help them more deeply understand its tactical value but its strategic and emotional value as well.




Being diagnosed with cancer gave me lots of it.

I was thirty-six years old when I got the news, which, similar iceland telegram data to many people, came out of nowhere. I was instantaneously thrust into a world of tests, scans, special doctors, surgeries, follow-up treatments, and the crazy rollercoaster of emotions that go with all the above. For a time, my future had been stolen.

Years later, with the grace of my incredible family and medical team, I returned to good health and came to see my diagnosis as one of my greatest blessings. I developed a renewed sense of gratitude. And as someone who started their career as a research scientist before spending two decades in the B2B sales trenches, this experience helped me connect so many powerful data points for how we navigate our careers and interact with customers.

Indeed, from negotiating tactics learned from going a few rounds with my kids, to objection handling lessons from pandemic politics, there are so many valuable sales lessons that life can teach us if we remain mindful and open to them.

And in the interest of turning lemons into lemonade, here are some of my top sales lessons learned from my experience with cancer: