Digital marketing via email is an attraction tool. Learn about its advantages and the possibilities offered by technology. With this information you will attract new customers to your business.
Email marketing was one of the first forms of advertising and customer acquisition after the appearance of the Internet. It has gradually evolved and improved in the possibilities it offers to companies, thanks above all to technological advances. Email is the channel we use, with email marketing campaigns , to send customers and potential customers information about our business's products or services, offers, promotions, maintain feedback with them, create a good and increasingly closer relationship and be loyal to our brand.
The ability to personalize email marketing deliveries , adapting hong-kong phone number data to the needs of our databases, expands these possibilities and the fact of being able to analyze and produce reports on their behavior is a very valuable opportunity to better understand our leads and adapt to them.
How relevant is content email marketing right now? These data prove it.
Email marketing in data
Email marketing data digital marketing companies
It is estimated that by 2023, email will be used by 4.3 billion users worldwide ( Statista ). This means half of the world's population. Email is a massively used channel with tremendous potential for digital marketing.
For every dollar invested in email marketing, there is a return on investment of $42 ( DMA ). It is a safe investment, if well executed.
87 % of companies use email to send information to their customers ( Content Manager Institute ). It is the third most used channel, only behind social networks and websites/blogs.
81% of SMEs use email as their main channel to acquire new customers. In addition, 80% use it to retain their customers ( Emarsys ).
Emails with a personalized subject line have an opening rate of up to 50% higher ( Data Axle ). This shows us the importance of segmenting correctly and adapting to our interlocutor.
In order to be able to implement email marketing tools , we must first have a database : the list of contacts who want to know about your product. We are not talking about large multinationals (at least not only), but both an SME and a large company can (and should) use this form of communication. Email marketing guarantees a positive ROI for our 360º Marketing strategy .
In the end, the goal of email marketing programs is twofold:
Build customer loyalty .
Convert your potential customers into real customers.