Setting up targeted advertising

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Our specialists created a Mind map with budgets, audiences and a work plan for targeted advertising. This allowed them to segment the target audience, separately identify potential buyers of products, potential business partners and distributors, which in the future allowed them to set up different ads for these groups. Mind maps gave us the opportunity not to miss details, draw up a clear plan for marketing campaigns and effectively spend the planned budget.

The next step was to create advertising creatives and text offers. We tried to take into account the needs of different groups of customers and establish communication with them through posts.

Next, our specialists worked in the advertising account. There they portugal email list collected audiences and set up targeted advertising for the following purposes:


"Lead Generation";
"Conversions on the site".
Using different goals allowed our team to work with different audiences, attract new visitors to the resource and promote pages in social networks. The client wanted to get leads and sales from the site, so we set up advertising with sales goals in parallel.

To establish effective communication with consumers, we collaborated in tandem with the customer's managers, helped to answer messages and questions that appeared on the pages, and processed comments.