Creating Content That Drives Traffic: Top of the Funnel

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Our Fall 2020 Content Marketing Study revealed the top 3 challenges facing content marketers, which correlate perfectly with the stages of the sales funnel:

The question is: how do we address these challenges when Covid-19 has changed our approach to measuring content performance and doing business in general?

One of the biggest challenges I have is the complexity of doing bolivia telegram number database a year-over-year analysis right now because we're just getting to the point where the pandemic hit. Our ability to see how things are changing and evolving is a challenge.

Judith Lewis, founder of Decabbit Consultancy (@JudithLewis)

As you can see, we asked industry experts for their opinions! In a recent AMA webinar , Andy Crestodina (Co-Founder and CMO of Orbit Media Studios ), Keith Reynolds (Founder and CEO of publi.io ), Judith Lewis (Founder of Decabbit Consultancy ) discussed these challenges and shared some ideas on how to address them in 2021.

Read on to learn how the pandemic has transformed the content marketing funnel and what data and metrics can help you keep it optimized