In times of fitness mania and sugar phobia, sweet drinks no longer correspond to the spirit of the times. The drinks producer Coca-Cola, with around 800 employees in Switzerland, has to come up with something to make a name for itself. In collaboration with the agency Rod, a colorful advertisement with the symbol of the LGBTI community appeared prominently on the front page of 20 Minuten in all parts of Switzerland on Monday ( persoenlich.com reported ). There was also a laos rcs data manifesto: "We stand for an open, tolerant and discrimination-free Switzerland." Further advertisements in Blick and Weltwoche will follow.
Although Coca-Cola and Rod have scheduled the launch of this manifesto shortly before the vote on the anti-racism penal norm, they deny that it is a recommendation for a vote. This is a "position statement," said communications director Matthias Schneider on Monday at a specially convened media conference in Zurich. They are not a political organization, but want to launch "a discussion about values." That sounds a bit timid. If Coca-Cola communications director Schneider simultaneously demands that companies should make more political statements, he should state clearly what his company stands for, namely: a "yes to the new anti-discrimination law" on February 9.