Emphasize the added values ​​included in loyalty programs

[shapanwwuyi]

Prioritize multi-faceted loyalty programs;
Focus on regional preferences in each loyalty program.
3. Turning consumers out of in-reality influencers
Influencers are individuals who can hold considerable sway, commonly social media creators or celebrities, in specific industries like technology, beauty, and so on.

Our third consumer trend in 2025 revolves around empowering consumers to become in-reality influencers or Key Opinion Consumers (KOCs). This trend is especially effective in the era of “ influence immunity ,” when consumers are increasingly skeptical of famous influencers. Instead, honest experiences from daily customers are much more valuable.

consumer trust in earned media reviews

The statistics illustrates the distribution of consumer trust in earned media reviews

Impressively, 92% of consumers trust earned media (eg, peer reviews) over paid advertising—a golden opportunity to turn your existing customers into micro-marketers. They can ensure relatability and credibility in a market flooded with hyper-polished content.

What to start:

Elevate user-generated content (UGC);
Focus on micro-communities;
Develop trust-oriented campaigns.
4. Seeking deals while going shopping with the inflation shuffle
An inflation shuffle is an event involving customers' spending habits in response to rising prices due to inflation, typically higher living costs.

Inflation is significantly impacting customers' purchasin numero de telefono de rusia behaviors, with 78% consolidating purchasing demands . In addition, 40% of consumers switched to more cost-effective brands, like store-brand and generic products. They're shopping smarter, not shopping less—working well to optimize their own budgets.

What to start:

Encourage value-driven offers like loyalty perks or bundles;
Launch subscription options;
Consider gift care incentives.
Learn more: GemPages Sales Funnel - The Ultimate Solution For Your Shopify Store Profit

5. Taking advantage of social media to drive sales
A key consumer trend in 2025 is the rise of social commerce, where social media platforms are becoming significant sales channels.

According to the eMarketer report, social commerce earnings in the US are predicted to be about $80 billion by 2025, with 4.89 billion social media users . This makes social media worth a long-term investment, starting with shoppable posts, paid ads, and viral content.