he Call Tracking Numbers report — all information about call tracking in one window

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Content
What does the Call Tracking Numbers report show?
A quick guide to the report
A new convenient report has appeared in the personal account of the end-to-end analytics system . It shows how complete the call tracking data you receive for each site and advertising campaign. Now you can see how many numbers are used and whether there is a need to increase them.

This is what the report looks like on the main screen:


I'll tell you in more detail how much easier it now makes life for marketers and those who monitor the work of advertising agencies that manage client call tracking.

For example, you are running a project with a large number of Taiwan WhatsApp number contractors. In order to control their work and see the full picture of promotion across all sites, you constantly have to monitor whether there are enough numbers, whether the coverage is sufficient, whether all calls are related to the session. Before the new report, obtaining this information took a lot of time, since it required studying the dynamics of each individual advertising campaign.

As a result, this caused a number of inconveniences:

it is difficult to evaluate the overall effectiveness of the site and its advertising campaigns;
it is unclear to which advertising campaigns (AC) dynamic numbers should be added first. To evaluate the reach of each AC, you need to go to its settings, and the reach between different ACs cannot be compared in one window;
you have to spend a lot of time analyzing the completeness of the service data: the share of calls without a session for each advertising campaign must be calculated manually, filtering the call report by several parameters, and this is a long process;
It is impossible to quickly find numbers belonging to a specific advertising campaign and site. To do this, you need to download all the numbers in the "Number Management" report and then filter by advertising campaign / site.
Firstly, all of this takes time, and secondly, it is not always clear what this time was spent on and how wisely the budget is spent.

Now you can quickly find a site/campaign that does not provide complete data and, accordingly, part of the budget for which is wasted.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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What does the Call Tracking Numbers report show?
The report displays information about numbers for all sites and advertising campaigns in one window.

The report will show:

how many numbers and which of them are connected to each site/advertising campaign;
what type of service is connected to each advertising campaign (static / dynamic);
coverage and share of calls without sessions for each site/advertising campaign for dynamic call tracking;
coverage statistics for the selected period for each advertising campaign/site for dynamic call tracking.
It is convenient to download numbers from the report for specific sites and advertising campaigns.

In addition, we have added e-mail notifications about reduced coverage for advertising campaigns with dynamic CT to the number of system notifications. You no longer need to log into your personal account every time to find out if there are enough numbers. All information will be promptly sent to your e-mail.

What does all this give?

Convenient monitoring of the service in one window
You can immediately see which numbers are connected to which sites and advertising campaigns. You can quickly find numbers linked to specific sites and download a report on them.
Evaluate the effectiveness of dynamic KT
Compare the reach and share of calls without a session at the site and advertising campaign level. One glance at the report is enough to understand which campaigns should be added dynamic numbers.
Speed ​​in decision making
A simple way to manage the service reduces the time for its setup. Convenient visualization and e-mail notifications will help you make a quick and correct decision on purchasing additional call tracking numbers.
A quick guide to the report
First screen

Here is a list of connected sites and general CT indicators at the site level: the number of numbers connected to each of them (Busy Numbers), the "Reach" and "Share of calls without a session" indicators.

You can select the report period, search the sites and download the report.