Target Audience: How to Identify Your Customers

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No matter how unique a product is, you won’t be able to sell it if you don’t offer it to the right person. And the target audience is the segment of buyers who definitely need the product. By studying and correctly identifying it, it’s easier to hit the mark with your offer.

Fractus specialists will help you study your target audience.

Target audience: specifics
The target audience is a circle of potential customers who need a certain product or service to satisfy their needs. They have some common features. Marketing activities are aimed at representatives of the target audience.

And before they start producing a product, they define their antarctica email list 5644 contact leads target audience. This will allow them to offer the product specifically and not fail in the market, and also not waste extra resources on promotion. The result of the study is the formation of a portrait , based on the characteristic features of the representatives.

Target audience: specifics

Types of target audience
Broad and narrow . Determined depending on the width of product offerings that the target audience needs. Detective fans are a broad audience, while fans of Agatha Christie's detectives are a narrow audience.
Companies and people . A company needs products that allow it to exist. These are raw materials, personnel, technical equipment, real estate, etc. People need products that satisfy their needs, from basic (food, sleep, protection) to improvement (books, sports, hobbies).
Consumer and buyer . The first one consumes the product, uses it. The second one buys it. If we are talking about baby food, the consumer is the baby, the buyers are his parents.
Studying the target audience
Collecting information about potential clients allows you to obtain data on:

field;
age;
place of residence;
occupation;
income level and solvency;
needs, problems and ways to solve them;
product preferences;
product information channels;
values.
In addition, the audience is segmented - divided into narrower groups, and one representative can be included in several groups. For example, they are grouped by such indicators as demographic, geographic, psychographic, socio-economic, psychological and others.

Studying the target audience

How does target audience analysis work?
To study something or someone, you should go to their places of residence/habitation. The same is true for the target audience.

"Field" . Field research is a survey conducted in direct contact with potential clients: at retail outlets, at exhibitions, various events, when leaving retail outlets. They use methods of questionnaires, interviews, surveys, sales statistics.
Internet . This is the study of community inhabitants - thematic groups of social networks, forums, comments under posts or videos, and more. And services in social networks help to obtain additional information.
Google Analytics . A great way to find out the data of visitors to a company's web resource.
Forecast . They use a forecasting method: they create a hypothetical client who will be suitable for the product and endow him with a number of characteristics.
Google Trends . The service helps with studying search queries. Or you can analyze them manually.
Target audience analysis from Fractus
Need to define and analyze your target audience, but don't know how to get started? Start simple: turn to Fractus.

Our marketers will identify your audience and research it. And you will get results, on the basis of which you will be able to build a further marketing strategy (if necessary, we will help with its creation). Contact us!

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