0%. Does This Frustrate You? It Shouldn’t. It’s Just a Number to Pay Attention to. If Your Open Rate is Higher or Lower, You Know Where You Stand. What Are the Average Email Open Rates by Industry? Average Open Rates Can Vary by Industry. While a Healthy Overall Goal Might Be Around 39%, Some Industries Consistently Perform Above That Number. Knowing These Benchmarks Allows You to Assess the Effectiveness of Your Campaign Relative to Your Peers.
for Example, Due to the Relevance argentina mobile phone number list of the Information Being Conveyed. In Contrast, Industries Like Consulting or E-commerce May Face Stiffer Competition Due to the Sheer Volume of Emails Filling Inboxes. Knowing the Average Open Rate for Your Industry Allows You to Set Achievable Goals and Identify Areas for Growth if Your Efforts Aren’t Enough. The Chart Below Shows What a Good Open Rate Looks Like for Your Industry and What Your Email Engagement Rate Looks Like.
Industry Average Open Rate Average Click-through Rate Building and Construction 308% 95% Agriculture and Food Services 302% 302% Art and Artists 417% 8% Beauty & Personal Care 389% 3% Business and Finance 335% 78% Computers and Electronics 298% 19% Consulting Services 261% 92% Creative Services/agencies 337% 53% Daily Deals/e-coupons 259% 1% E-commerce 2812% 74% Education and Training 364%