Offer Gated Content in Exchange for Email Contact This is the Oldest Trick and It Still Works Till Date. Providing Gated Content is a Tried and Proven B2b Lead Generation Strategy You Must Use. How Do We Operate? First, You Create Valuable Content That Your Target Audience Finds Useful and Relevant. This Could Be an Ebook, White Paper, Research Report, Case Study, Evergreen Content, Checklist, or Anything Else. You Then Hide Your Content Behind a Form So That People Can Only Access It if They Fill Out the Form and Provide Their Email Address.
if Your Content Looks Valuable Enough. But How armenia mobile phone number list Can You Convince Them of the Value of Your Content? You Can Do This by Using Compelling and Persuasive Copy on Your Form That Succinctly Lists the Benefits They Will Gain From Your Content. Here’s an Example of Gated Content From Productboard. People Can Access a Detailed Research Report by Providing Their Work Email Address. Productboard Gated Content Example Image via Product Board by Limiting the Form Field to Just One, You Make It Easier for People to Get What They Want, While You Also Get New Email Leads.
It’s a Win-win. Take Advantage of Contests and Giveaways if You’re Looking for Email Lead Generation Strategies That Can Generate Results Quickly, Consider Running Contests and Giveaways. You Can Run These on Your Own Website or on Social Media and Cross-promote Them for Maximum Engagement. If You Are Running a Social Media Contest, Design a Dedicated Landing Page So You Can Direct Social Media Traffic to It. Ask Participants to Enter Their Email Address to Participate and Get the Results.