A lead list is the starting point. It tells you who to call. The quality of the shop list is very important. A good list has people who are likely to be interested. A bad list has people who do not want to be called. Therefore, you must get a good list.
Different Kinds of Lead Lists
There are a few different kinds of lead lists. They are created in different ways.
Cold Lists: These lists are for cold calling. The people on this list do not know your company. They have not shown any interest. These lists are often bought from a third party. They are a good way to find new people. However, they can be hard to use.
Warm Lists: These lists are much better. The people on them have shown some interest. They might have visited your website. They might have filled out a form. They are expecting a call from you. Therefore, they are much more likely to listen. They are much more likely to buy.
Where to Get a Lead List
You can get a lead list in a few ways. You can buy one from a company. These companies are called "list brokers." They sell lists of names and numbers. You can tell them what kind of people you want. You can ask for a list of doctors. You can ask for a list of small businesses. They will make a list for you.
You can also make your own list. This is the best way to get a good list. You get the information from your website. People give you their info to get an e-book. They give you their info to get a discount. This is a very good way to get warm leads.
The Importance of Scrubbing Your List
Before you call, you must clean your list. This is called "scrubbing" the list. You must remove any bad numbers. You must remove any old numbers. This saves your sales team time.
You must also check your list against the Do Not Call registry. This is a very important rule. It is illegal to call people on this list. You must check your list every time. This, consequently, keeps you out of trouble.
Best Practices for Using a List
To get good results, you must have some rules. First, you should segment your list. You should divide it into groups. You can group by industry. You can group by location. This helps you send the right message to the right person.
Second, you should be prepared. Know who you are calling. Know a little about them. This helps you sound more personal. This, of course, helps you sound more helpful.
The Value of a Good List
A good list is a very important thing. It helps you get more sales. It helps your sales team be more effective. A bad list is a waste of time and money. It can get you in trouble. Therefore, it is very important to get a good list. You must choose it carefully.