Understanding these benchmarks is key. It helps you set good goals. It helps you know what to work on.
Key Email Metrics
There are a few key metrics you should watch.
Open Rate: This is the percentage of people who open your asia mobile number list email. A good open rate shows your subject line is interesting. The latest global average is around 38.33%. But this can change a lot. For example, the Arts & Entertainment industry has a high open rate of 51.19%. The Publishing industry has an open rate of 39.89%.
Click-Through Rate (CTR): This is the percentage of people who click a link in your email. A good CTR shows your email content is good. It shows that your call-to-action is clear. The global average is about 3.25%. The Legal services industry has a high CTR of 12.11%. The Retail industry has a CTR of 5.10%.
Benchmarks by Industry
The industry you are in changes your results a lot. It is very important to look at your specific industry's numbers. For example, Communications and Non-profits often have high open rates. Legal services and Automotive have very high click-through rates.
This is a good way to see if you are doing well. If you are a Non-profit, you should have a higher open rate than a typical business. If your numbers are much lower than the benchmark, you need to make changes. This, consequently, is a very good thing to know.
Unsubscribe and Bounce Rates
Two other important metrics are unsubscribe and bounce rates.
Unsubscribe Rate: This is the percentage of people who click "unsubscribe." The global average is around 0.15%. A low unsubscribe rate is good. It means people like your emails.
Bounce Rate: This is the percentage of emails that do not get delivered. The global average is about 2.33%. A low bounce rate is also good. It means your list is clean.
A high unsubscribe rate means your content might not be what people want. It could also mean you are sending emails too often. A high bounce rate means you have a bad list. You need to clean your list often.
Benchmarks by Country and Region
Your email performance also changes by region. For example, the open rate in North America is 45.30%. The open rate in Europe is 43.25%. The open rate in Asia is 28.04%. These are big differences. You should look at the numbers for the country where most of your customers live.
These numbers help you know if your results are good for your location. This is a very good way to be more accurate with your goals.
Using Benchmarks to Improve
You should use these benchmarks to make your campaigns better. If your open rate is low, change your subject lines. Make them more interesting. If your click-through rate is low, change your email content. Make your call-to-action more clear. You should always be testing new things. Use the benchmarks as a guide. This, of course, is a very good way to get better results over time.