Newsletters are one of the different types of emails that you are probably already sending and that you should not skip for any reason.
You may love the design of your newsletter right now , but since beauty is subjective, that doesn't guarantee that your subscribers will love it. An old-fashioned, unattractive design could turn off your audience and hurt your conversion rates, and you might not even notice that it was the reason users were unsubscribing.
The good news is that a redesign is easy to do, and can have significant implications on the performance of your campaigns. Now that you're interested, we've put together a list of indicators that will let you know when it's time to redesign and how you should do it.
Signs that it's time to redesign
If your campaigns aren't performing as expected , design may be to blame. Design decisions like background colors, font type and size, CTA placement, use of images (or lack thereof) all contribute surprisingly to your campaign's performance regardless of the content.
So what indicators should you be alert to?
Increase in casualties
Decrease in openings
Lack of clicks
All of the above are signs of a lack of connection between your campaign belize telegram phone numbers your audience. Of course, no one can say for sure that the design is the culprit, but even so, it is a determining factor in conversions, so a redesign could be an easy way to send a new message and win back your readers .
4 Steps to an Effective Redesign
If you suspect that it is indeed your campaign design that is not responding, it is time to do something about it. Instead of just tinkering with the font, for example, follow the steps below so that the changes you make are sure to have an impact.
1. Find inspiration
If you don’t look into what others are doing, you might not even know that 40% of professionals are using dynamic and personalized content in their campaigns, or the inverted pyramid model that has proven to be quite effective in driving users to the right place. As a first step in your redesign, review what your industry and email marketing trends are doing , review what works for them in terms of design, format and content. Do videos work for you? What works better for you, images or text? These guiding questions will put you on the right path.
Equally important, look at what your competitors are doing. Find examples of brands with campaigns you like and make a list of your observations.
2. Evaluate your options
Know the tools at your disposal. If you are not using email marketing or automation software, now is a great time to start. Pay attention to its functions and features, get to know the templates, check out the design freedom and resources.
3. Create a program
It's always best to start with a strategy, so we recommend creating a plan for each step of your redesign and assigning a team member to monitor progress and performance as you go. Remember, your strategy should include A/B testing of your campaign design so you know how well your subscribers accept the tweaks.
Consider time as an investment that will always pay off when you receive the results. Be realistic with expectations and milestones as you move forward, and keep in mind that there is no guarantee or expectation that everything will turn out right the first time.
4. Promote and measure the results
Once your new design is ready, it's time to put it to good use. You could write something about your design as a presentation for your audience. This will also encourage new leads to subscribe. Don't forget to create popups on your website to let them know about your new newsletter.
Review your email reporting to see if the results are what you expected. You may have a good idea of what to expect from your A/B tests, but compare your conversion rates to past results to gauge performance, especially where you thought you were struggling before.
As many of the great 90s movies have taught us, a makeover can do wonders. Whether you need to fix some glaring conversion rate issues or just want to freshen up your image, a redesign is a great way to refresh yourself and get more eyes on your content. Follow the steps above to get a new look and a new chance to boost your email success.