If an electronics giant added a smartphone to their product options

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Complementary or Companion Extensions Complementary product extensions, also known as companion extensions, are extensions where a brand introduces a product line that, while new, is still similar to the original line or is complementary to it in some way. Examples could include a sports equipment company adding another activity to their offerings or a razor company adding a line of shaving creams. 3. Company Authority or Expertise Extension A company authority or company expertise extension relies on the trust in a brand within an industry.


Or a television system, camera, or video game, you probably wouldn’t second-guess vietnam telegram number list it since the name is well-known in that arena. 6 Positive (and Negative) Brand Extension Examples As a move with a lot of risks associated with it, brand extension examples range from the incredibly successful — with some you may not even recognize as extensions — to drastic failures that brands would rather you forget entirely.


Here are 3 positive and 3 negative brand extension examples to drive your strategy. 1. Dove Men+Care Dove was a brand that mainly targeted women with its messaging of body confidence and cleanliness, along with product lines that featured soaps like the Beauty Bar and branding that used soft colors and logos. In order to address the big hole in their consumer base, Dove created the Dove Men+Care branch of the business.