Artificial intelligence is in fashion and is being applied in all fields such as instant messaging. This type of tool serves to boost your business. From we tell you how to create Facebook Messenger bots for your business. Learn how to make the most of this tool.
What are Facebook Messenger bots?
A bot is a program that automates tasks and interacts with the user. In other words, it is a messaging software that uses artificial intelligence to talk to people. It simulates dialogue through predefined commands. It is similar to telephone exchanges. It has functions for email, customer service and applications.
Implementing bots on your Facebook Fanpage will improve customer service. It will also increase traffic to your website or mobile app. It also serves to filter users interested in buying, reduces basic support and increases sales.
Why implement chatbot on Facebook
There are several reasons:
You can respond to potential clients even when you're not working.
It gives you the option to deliver interesting content to build loyalty. It can also canada telegram phone numbers automatic messages to users who comment on posts and ads.
Another feature of bots is Broadcast, which is the equivalent of newsletters. When you send it, a notification appears on the user's smartphone and computer, making the opening percentage high.
They are programmed to understand and answer questions, as well as perform tasks. Customers prefer them as they save time, are accessible and even friendly.
Facebook currently has more than 300,000 active Messenger bots. It is the third most used app and is considered the second best option for talking to a brand. Companies like eBay, Sephora, Samsung and even Unicef have incorporated this tool into their digital marketing strategy .
The bot is cheaper than a mobile app and you can take advantage of the fact that there are over 300,000 chatbots for Messenger alone, despite Facebook having 6 million advertisers. There is much less competition in this space. It also stands out for its ability to remember and store information.
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How to create Facebook Messenger bots for your business
If you use bots correctly, they can be a fundamental ally in your online marketing strategy. To create Facebook Messenger bots, there are various tools such as Manychat, Chatfuel, Streamchat, MobileMonkey, Chatkit, Reply.AI, among others. You can also try the SendPulse platform to create a Facebook bot and configure automatic responses.
You need to define who your bot's administrators will be, the language, the default response message, as well as design the strategy for the welcome message and carry out tests to verify that everything works as you want.
Set your expectations, decide whether you want it to cover customer service, product promotion, prospect identification or discovery. At the same time, determine what your customers' expectations are.
On the other hand, delineate the role of the chatbot when it comes to initial interactions. The intention is to keep them on the same page and program it to guide the user through the user experience.
Another task to be undertaken is the personalisation of invitations. Using bots that ask the Internet user to identify their preferences achieves higher click rates.
Try to get straight to the point because the essence of the bot is to save time and keep a person ready to assist the customer. The customer should have the option of connecting with a human when required.
Make it clear to the user what data will be stored, how it will be used, and how to opt out – transparency is an attractive feature in these cases. Give them the power to decide about their private information . This increases customer trust .
Don't forget to constantly measure the results and keep an eye on their evolution.