Google My Business (GMB) is a potent tool for boosting your online presence and attracting customers. Let’s look at some of the best practices marketing professionals use to make the most out of your GMB page.
Complete your GMB Profile (USE YOUR LAW FIRM’S LEGAL NAME): When setting up your Google My Business profile, it’s essential to provide comprehensive and accurate information. Use your law firm’s official legal name to ensure consistency across all online platforms. A complete profile establishes trust and helps potential clients find you more easily.
Select Primary and Secondary Categories: Choose list of australia whatsapp phone numbers primary and secondary business categories like personal injury and criminal defense that accurately describe your legal services. That helps Google understand your specialization and ensures your law firm appears in relevant search results. Be precise in categorizing your practice area.
Double-Check Contact Information: Verify that your contact details, including phone number and address, are correct and up-to-date. Inaccurate information can lead to lost opportunities and frustrated clients. Consistency in contact information is crucial for trustworthiness.
Use Special Attributes: Google My Business allows you to highlight specific features or services your law firm offers. Utilize special attributes to showcase your strengths, such as bilingual services, accessibility, or virtual consultations. This information can help you stand out and attract clients with specific needs.