New regulations are changing the landscape of advertising

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All the time, which is leading some of the biggest tech companies to make massive changes in how they allow the collection and use of information. Namely, Apple and Google. While much has been said about data collection practices for iOS users, there’s a massive change coming to Google, as well. Called FLoC, it is essentially the search engine giant’s solution for giving individuals the protection they want while still making it possible for advertisers to use a targeted approach.


Here’s what you need to know about Google’s new resource and how FLoC impacts digital marketing portugal telegram number list and privacy. What Exactly Is FLoC? How Can FLoC Be Used? How Does FLoC Work? And What Makes It Different? Is Google’s FLoC a Terrible Idea? Privacy Concerns Created by FLoC How Can Advertisers and Marketers Prepare? Will FLoC be Enabled in Browsers Other Than Chrome? Wrap Up: FLoC as an Alternative to Third-party Cookies What Exactly Is FLoC? On the surface, the term Federated Learning of Cohorts (FLoC) sounds like some sort of science fiction concept you would see in a movie.


However, the reality is this is Google’s new plan to give advertisers a safe way to target ads to specific groups without having access to individuals’ private data. In addition, the change is designed to help phase out third-party cookies via the company’s Chrome web browser. The program is considered a part of Google’s Privacy Sandbox initiative, which places an emphasis on improving security and making the web a safer place for users.