As the COVID-19 pandemic continues to disrupt business, every technology vendor has had to re-evaluate the ways they conduct business. Organizations that prioritize adaptability and resiliency are much better equipped to roll with the punches and meet customers’ changing expectations.
This realization is a perfect opportunity for disruptive emerging technology vendors striving to establish their brands and claim market share. If they can correctly adapt to the new customer expectations created registered nurse database during the pandemic, they can create a significant competitive advantage. Marketing should help drive the strategy of exceeding customer expectations and execution of that strategy.
Do More with Less: The 2021 Marketing Challenge
However, even as the pandemic brings opportunity, it also is handing its share of challenges as well. In response to the turbulence of the market following the pandemic’s first wave, marketing has taken the brunt of budget cuts in the past year. 42% of marketing departments cut their budgets in 2020. Even if marketing is being asked to do more with less, there are 3 specific areas of focus for emerging tech vendor marketers to focus on to address changing buyer requirements in the post-pandemic world. Look for these guideposts as you build your marketing strategy: