While there is debate over what number is the best one to

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Aim for, it’s generally assumed that short content can be passed over during indexing in favor of longer, detailed pieces. Some marketers take this to mean that their content needs to have length over substance when the opposite is true. As search algorithms evolve, the quality of the content is taken into consideration along with the length of the piece.


A poorly written or “fluffy” content piece that lacks depth won’t rank high in search results, even poland telegram number list if it has the right number of words. Best Practice #2: Create Content for Buyer Personas A buyer persona is an idealized, researched profile of your target audience. While not an actual customer, your buyer persona will go into details about the demographics, interests, struggles, goals, and behaviors of your customer segments.


Each buyer persona your business creates has different content needs, and it’s a best practice in content marketing to create individualized content for the specific needs of your audience. By creating content that answers the questions buyers have when they have them, you can guide them towards the path to purchase. It follows then that your buyer personas need to be evaluated and updated periodically to match the ever-evolving nature of your audience.