5 Frameworks for Building Design Processes in a Company

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Nikita Kolyadin
Nikita Kolyadin
Senior Product Designer

How to turn chaos into a systemic process? Nikita Kolyadin, Senior Product Designer with 10 years of experience in digital product development (Ex. Senior Product Designer at Leroy Merlin), spoke about the most effective design methodologies that will help companies work more productively and adapt to changes faster.

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Content

Hook Model: To develop a habit for a product
Lean UX: For Continuous Improvement
Double Diamond: For a cyclical research and development process
The UX Honeycomb: For a Holistic Approach to Product Design
DesRel: for building design processes in a company from scratch
Conclusion


Hook Model: To develop a habit for a product
What is it and how to use it . This framework helps to "train" the bangladesh phone number lead user to regularly interact with the product without using advertising or other external stimuli.

It views user experience as a repeating cycle of four steps:

A trigger is something that prompts a user to open a product. It can be an external reminder (like a notification) or an internal feeling (like boredom or a desire to learn something new). It’s important to build triggers in such a way that they organically remind you of the product.
An action is a quick, easy action that a user takes immediately after a trigger. For example, scrolling through a feed or tapping a notification. Make this step as simple as possible so as not to cause unnecessary resistance from the person.
A reward is an unexpected outcome that motivates users to continue using the product. This could be a new social media post or a discount in a store that increases the desire to return. Vary the rewards to keep things interesting.
Investment is the stage where the user invests their resources into the product: time, data or content. This increases attachment, increasing the likelihood that the person will return.
For a habit to take hold, a person must repeatedly go through all the stages. Each successful cycle strengthens the connection between the action and the benefit, gradually leading to the client taking the initiative to use it. When interaction with the product becomes a natural part of the daily routine, then the habit has formed.

The main value of the Hook Model is that it creates long-term and organic engagement. This helps minimize marketing and acquisition costs, as people return due to their own interest and formed habit.

What companies is it suitable for ? The framework is ideal for services that depend on frequent interactions, such as fitness apps, learning platforms, or social networks.
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