Political Barriers: How to Overcome Them with the Web

[arafatenzo]

“In the restaurant industry, as well as among Italian food producers, where there is so much quality, so much tradition and so much excellence, there is often also backwardness . I say this without wanting to criticize, but just as a pure analysis. There is still difficulty in understanding what Food Marketing is and what possibilities it can offer, but above all we do not grasp the fact that consumers are already at a higher level of awareness .

Users who want to buy a product, 99% search online - even small products, more particular, typical products, linked to the earth, which are all on mobile: the planet is already connected. Recent surveys tell us that 72% of consumers, if they could (if the conditions were there to do so) would buy online, both in the tourism and restaurant sectors. And why don't they do it? Because entrepreneurs cover their ears and do not listen to these requests that come by word of mouth. The small jordan phone number producer is faced with this challenge”.

However, there are positive aspects and glimmers of light that are beginning to be glimpsed. Some companies are already experimenting with Food Marketing techniques, taking advantage of the promotional tools made available by the web, which finally give the same opportunities for visibility to small and large brands:

"The situation is not so tragic, in fact we have been finding for some time now some wonderful examples of promotion of local products on the Web. What is really important to create an effective and lasting Food Marketing campaign is to find your own language and tone of voice that distinguishes you from others. A successful approach could be the one that combines modern trends with tradition and real production - this is exactly what we are missing in recent years of digital life perhaps more than ever: the touch of reality, the skin sensation that a product of uniqueness and high excellence gives us.