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Now you will ask yourself: but if keywords are useless, how can I write for SEO? We'll get there, don't worry. Follow me a moment longer. In this article: Death to keywords! The ABCs of SEO writing 1) The search intent 2) Quality, quality, quality 3) People, not users Five glaring “SEO copywriting” mistakes 1) Focus on keywords 2) Hope that SEO software works for you 3) The I-have-longer-ness 4) Do a lot and do badly 5) Get life taught by gurus (of SEO and everything else) Writing to make yourself visible: it can be done Focus on the reader Take a stand Write clearly.


But not in a predictable way REMEMBER: Race if you afghanistan number data can win (or at least place) Death to keywords ! Why does it no longer make sense to discuss keywords in texts in 2021? Because, simply, Google's ability to understand content has evolved beyond belief. How to write SEO articles will soon no longer even be a topic! Google today has a very large knowledge base.


To obtain information it uses not only written texts and searches, but also everything in the Google ecosystem, from YouTube videos to voice search. Secondly, in Cupertino in recent years they have invested like crazy in semantics and natural language understanding (see Penguin Update and Google Bert). Sure, we haven't gotten to the point where Big G is capable of reading (and understanding) text like a human, but the future is definitely taking us in that direction.