As mentioned before, a company cannot make a living by offering a very high discount for two days, bombarding the customer. That is why one of the strategies to be carried out in a company is to notify the customer that is already captured in advance, offer them that discount for a longer period of time and finally, build their loyalty. As mentioned in the M4C Session organised with the support of the feed automation and management tool Channable, in this case it is very important to use the social and organic channel to reach them.
Setting up an agency structure that always adapts to these important dates makes it impossible to anticipate events for all of your clients. Especially when there is so much variety: some already have a fixed guatemala number data strategy that they want to carry out for their company months in advance, others prefer to go with the flow. For each of them the strategy is different and for some the Peak Season is not as important as for others.
A between the agency and the brand, the way forward is experimentation and the brand should know this. Ideally, test during the year to reach this peak stage with the lessons already learned. This way you will know what to offer and what path to follow when planning a strategy. What works and what doesn't. Enhancing the achievement of more effective results. It is important to anticipate when new models of communicating with customers emerge and check if they could be useful in your strategy, but always in a controllable environment and before the boom reaches those new channels.
Campaigns are becoming more and more automated and the job of agencies is to give brands confidence that you will take care of their business as if it were your own.