Tips for online photos
Describe in 150 words or less what people are looking at, a short story about your photos works.
The thumbnail (small version) of the photo must also be appealing, as this is the trigger for visitors to click through to the large version.
The automatic posting on Facebook “view my photo” does not work.
A photography tip for amateurs: practice a lot and use your feeling. Pay particular attention to the lines in your photo: diagonal lines that go into depth work well. And make sure that the focus is on the eyes of faces.
Lesson 4: Use your customers as Facebook ambassadors
Not just any hairdresser, but people who are up for change and new things, albania mobile phone number list come to Kinki Kappers. Martijn Plegt, owner of the business on the Grote Markt in Almere, is no longer surprised by a request for a panther print in someone's hair. "Giving advice is what it's all about, because customers see you as the professional. We make people more beautiful."
Discount on a haircut as a thank you for a new customer via Facebook
“Satisfied customers are online ambassadors,” Martijn says. He sometimes gives a discount on a haircut when someone brings in a new customer via Facebook. Photos and videos of the shop, stories from the business, his TV interview with Margreet Dolman, what Martijn and his colleagues experience on the work floor, just a few examples of content that works on Facebook. That's what people want to know. If there is a link with the Kinki brand, it works even better, according to Martijn.
A great example comes from his oldest client, a lady of 84. She comes regularly for a haircut and is always up for a change, for a new look or color. Martijn likes that. She recently said herself: "Just take a picture of me and put it on Facebook."
Kinki oldest customer Facebook
Conclusion: customer focus works
Martijn's love for the profession and attention to his customers resonates in his story, just like with the other entrepreneurs who spoke. Responding in the evenings, making time for Facebook, these entrepreneurs do not hesitate to do that. Social media experts know how to explain the theory well, the entrepreneurs know what it is really about: Attention to the customer and giving him/her a good experience. Online or in the store. That works.