The “Digital Measurements Council” was created as an evolution of the working group created two years ago by the IAB Spain and the Association for Media Research (AIMC).
The Council will oversee the development, correct operation and consensus in the measurement of digital audiences. It will be made up of nine representatives of the main players in the market: Media 99 acres data Agencies, Portals, Media, Networks and Advertisers, with the participation of a representative from each of the two associations that support it, IAB and AIMC. Currently, the members of the "Digital Measurement Council" are:
Matilde García – Spanish Association of Advertisers
Mª Pilar Merchante – Zenith Media
Javier Herreros – Alma Media
Margarita Ollero – Arena Media (Havas Group)
Fernando Carrión – Microsoft Advertising
María Jiménez – Orange
Adrián Segovia – Prisacom
Marisa Moya – GPS (G+J Group)
Gonzalo Iruzubieta – IAB
Fernando Santiago – AIMC
In order to improve audience measurement in interactive media, AIMC and IAB have agreed that the main task of the Council is to facilitate contact between the main players in the digital market and thus boost the relationships necessary to improve measurement.