Why is Black Friday such an important event for your e-commerce?

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But what exactly is advanced email marketing? By segmenting your contact base based on interests, purchasing behaviors, and engagement levels , you can create highly personalized email sequences to increase conversion rates. You should know that 80% of people are more likely to make a purchase after a personalized experience . This makes you understand how important it is to invest in email marketing sequences focused on the needs and interests of your leads. A practical solution to exploit the potential of email marketing during Black Friday? GetResponse marketing automation templates are the right choice for us.


They allow you to set up targeted communication cambodia telegram data flows for each segment , anticipating the needs of each customer. This is because you have the behavioral data of each subscriber at your disposal , to create a highly personalized experience. In GetResponse, there are already two specific templates for Black Friday: marketing automation for black friday The first workflow allows you to understand whether your leads are interested in a certain product category or not. In fact, every time the user clicks on the link in the email, you can assign a tag, such as “active”.


If they do not interact with the link, they will receive another email that will allow you to understand their actual interest in your offers. The workflow is composed of 3 emails in total, but you can add or remove them as you wish. limited time discounts for black friday In the second workflow specific to Black Friday, you can set up different automatic messages based on the number of contacts that open the email. This example is perfect for launching A/B tests and understanding which email converts more. In detail, the first 100 contacts will receive a specific message, the other 100 another one and so on.