Why You Shouldn't Do Without a Landing Page for Black Friday

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If you haven't studied, here's a nice descriptive overview of the types of marketing emails . To straighten out your email marketing, you need to focus on the fourth group in particular. The equation is simple. Simple newsletters still work. But sending messages using automation (translated into marketing language: email automation and autoresponder ) works better . We are talking about click-through rates that triple and even quadruple compared to normal newsletters. As the following table shows. Message type Open rate Click to rate Click to open Automation 55.93% 7.65% 13.


67% Autoresponder 65.91% 8.22% 12.48% Newsletter 43.54% 2.54% 5.84% RSS email 37.24% 15.77% 42.36% It's a question of timing and relevance. When someone receives a message immediately canada telegram data after performing an action, they are more likely to be ready to read it and take further action . Practical examples of automated emails that work are welcome emails. Welcome emails are very important, they have a very high open rate (134%) and mind-blowing click rates (over 31%) . Tip within a tip: always welcome your contacts! Automation and personalization go hand in hand.


That's because email marketing automation allows you to better understand your audience and segment them based on their past behaviors . The more data you collect, the more relevant and targeted your communications will be. Simple, right? Try our Autoresponder software for free 4. Use AI… responsibly Artificial intelligence has been all the hype lately, but few people know exactly what its real impact on marketing is. Saving time, okay! But time saved is not a great metric, also because (Einstein docet) “time is relative”. The real news is that using artificial intelligence in the creation of an email leads to higher opening and click rates .