The purchase of real goods already represents a business worth 500 million dollars (346 million euros) in the United States, according to the consultancy firm Interpret, which clarifies that this line of business has not yet reached the level of importance it has in countries such as Korea or China.
This strategy also means that brands gain notoriety and reach, for architect data example, the coveted young public, through applications such as video games associated with a commercial name, which have a great reputation in the online world.
Other items, such as social media displays and ornaments, can also generate extra revenue and awareness for brands, such as Facebook giveaways and virtual items, which project the company's influence.
"If brand characteristics are created in the virtual world, you have to think about what that might look like in real-world sales," says Dan Jensen, CEO of Virtual Greats .