By Rafael Sotelo
ORA brand is the visible identity of any company or business, whether it is a multi-million dollar company like Coca-Cola or a local bar. This identification is shaped by different factors, and can be generated both consciously, through campaigns, or spontaneously. We see this second case mostly in small businesses, which, based on their history, create a certain identity, such as becoming a reference point for the place where they are, or a representative aspect of it.
Conscious brand building can occur in both large and small companies through campaigns aimed at developing their presence in the market. This is what we know as branding, one of those terms of the digital generation that we always hear, but what exactly is branding ?
Branding, building a brand
Branding is exclusively responsible for building the brand, covering azerbaijan business email database the different processes of planning, structuring and management. In this way, through branding a company is able to consolidate its identity image in its market . This can lead us to think of logos such as the Apple apple, which have become an icon. However, the concept of a brand goes beyond a logo, even though this is one of its most visible aspects. The brand itself is the idea that the public forms about the company, the values it represents, the feelings it evokes and of course its function in the market.
Brands foster trust in brands and invite the public to interact with them by appealing to their feelings. For this reason, building a good branding campaign is of great importance for the growth of a company or business.