Twitter is one of the best social media to create buzz. And a handy marketing tool to promote an event, training or product launch. This platform is very suitable for distributing information to large groups of people. It is also useful to follow journalists, to see which topics get tongues wagging.
Twitter is therefore an effective and profitable way to create word-of-mouth advertising and to draw attention to your event or new product. People will only share or talk about your messages if you have an interesting message.benin mobile phone number list Good content is therefore important. This ensures better online findability and can inspire people to follow you on Twitter and view your offer.
On Twitter, you are limited to 140 characters and the flow of messages is very fast. It is useful to use multiple platforms next to each other so that they reinforce each other. A message on your website remains visible in the search engines for longer. So combine tweets with your website or Facebook page.
Of course, you start by determining the goal and message of your entire campaign. Twitter is just one part of your promotional campaign. By formulating your objectives very specifically, you can easily determine afterwards whether you have achieved these goals. The SMART (specific, measurable, ambitious, realistic, time-bound) principle can help with this.
Then consider how the use of Twitter can contribute to this. The Twitter objective should always be a derivative of the business objective. Do you want 10% more registrations for your event? How can Twitter contribute to this? Then you map out which communication channels you use and you start thinking up content. All channels must reinforce each other. What is the common thread in your messages? The tweets that you send out into the world must contribute to the bigger picture that you want to convey. Think carefully about this in advance. Be consistent in your message, so that it is clear to people what they can expect from you.
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Twitter campaign in 7 steps
Once you have a clear strategy for your promotional campaign, here's how to use Twitter.