Mistakes you should correct to increase your blog subscribers

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Blogs are extremely useful elements for brands and e-commerce. They build customer loyalty, benefit search engine positioning, increase company visibility, and strengthen their leadership in the market.

But the development and implementation of a blog must be based on a content strategy, to prevent a series of errors that could jeopardize the increase in subscribers and the achievement of the objectives that have been established. So, what should you avoid or correct?


1. Thinking your blog is a business
Increase your blog subscribers

Turning your blog into a simple advertising platform for your palestine b2b leads brand and writing incessantly about the “wonders” you offer as a company will not add value to readers, it will generate annoyance, distrust, and will not attract users. As the DigitalMarketer site specifies, your blog is a marketing channel , not a product or a service that people can buy. It should be a contribution to the target audience.


2. Posting very scattered content


Users will be looking for specific information, so you need to clearly define the topic in order to develop original, quality content that fits the topic. In this way, you will become a reference and capture the attention of the audience you have defined.


3. Lack of a Landing Page


Not having a clear and visible option for interested visitors to leave their email or other data will result in a loss of traffic and, eventually, a lower number of conversions. And while some sites have subscription forms attached to their articles, a landing page will be much more effective in guiding visitors to the expected goal.

Why? As DigitalMarketer states, homepages and blog pages are more distracting because of the various sections or tabs present on them that a person can click on, which disappears on an effective landing page .


4. Not including a Lead Magnet


This term refers to free content offered in exchange for data left by the visitor. For example, a welcome pack with an ebook on the steps to develop a Content Marketing strategy from scratch, plus a template to create social media reports and Google Analytics. If you do not include it, you will be missing a huge opportunity to provide a compelling reason to increase subscribers.

But before creating your Lead Magnet, you need to identify your audience's needs so that your content becomes useful. How do you do that? You can analyze the behavior of visitors on your site and monitor their comments; there you will have a good source to discover their interests and concerns.


5. Discard the option of retargeting


Imagine a visitor who visits an online store to quote laptops, but then decides to leave the purchase for later and logs out. He continues browsing another site and suddenly sees an ad with three of the laptop models he was looking at. In simple terms, that is retargeting, a personalized technique used to remind that person that there is a valuable offer for them; whether it is a product, service or specific content, and redirect them to the site to complete the conversion.

However, it is essential that these ads are tailored to the visitor's profile and that limits are set on the frequency of their appearance; otherwise, this digital marketing method will become annoying for recipients. Even so, you should consider implementing retargeting. A correctly executed technique will give your blog greater visibility and help you build customer loyalty.


6. Posting irregularly


If you initially decide to post an article every day, that's SEO Chronicles | Content Marketing great; but if after a few weeks you drastically reduce that number, it's very likely that your number of subscribers will also decrease. Therefore, the most important thing is to design a publishing schedule that fits your time and resources, so that you can maintain consistency. Remember, to increase subscribers, it is much more effective to publish two excellent articles per week than to try to upload one daily article of average quality.


7. Having a null or weak promotion method


Think about all the money you've put into having a blog with quality content. You've probably done a good job of SEO, research, building your Buyer Persona , and much more. Well, what good will it do you if you don't promote what you publish ? Tweet, post on Facebook, send emails; make your readers find you.



As DigitalMarketer emphasizes, fixing these mistakes will not only help you increase subscribers, but will also allow you to generate new leads and ultimately increase your ROI.