The Market Is Disruptive
In the last few years, we’ve witnessed market changes that can only be described as ‘disruptive.’ Another disruptive part of the modern economy? Long-term products offered by the subscription model. This is evidence of a wider cultural shift: A movement from once-off purchases and ownership to long-term investments and a more ‘relationship-based’ product model. It’s an incredibly exciting movement, and when adapted to, can make for a successful product and a strong and reputable brand.
Let’s look at some stats to get an idea.
According to Forbes, just last year, 81% of homes in the UK had one type of subscription, compared to 65% in 2020. The average American now has four subscriptions. It’s safe to say that there’s list of saint lucia consumer email a reasonable (and growing) demand for SaaS products. And with all the benefits this product type has to offer, we can’t say we’re surprised.
Competition Is Rife
. This means that SaaS product providers’ pain points are client retention amidst steep competition. Keeping your product cutting-edge with a communication strategy to match is essential to stay ahead in the game.