Subway: 20% Increase Thanks to Effective Marketing

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● Measurability : Most digital communication channels offer advanced analytics tools that allow businesses to track the performance of their campaigns and measure their return on investment (ROI).

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A case study
Sandwich giant Subway is a prime example of how a well-structured media mix algeria consumer email list strategy can yield extraordinary results. The company has successfully combined offline and online campaigns, creating a winning mix that has helped consolidate its position in the market.
In-store promotions : Subway is known for its frequent in-store promotions, such as "$5 a foot" and offers tied to sporting events. These initiatives have helped increase short-term sales and build customer loyalty.
TV and radio advertising : For years, Subway has invested heavily in TV and radio advertising, creating memorable spots that have helped strengthen the brand's image.
Promotional materials : The company has always taken care of producing promotional materials, such as flyers, posters and giveaways, which are distributed in stores and at events.
Social media: Subway has a strong presence on social media, where it interacts with customers, shares fun content and launches new promotions. The Subway Facebook page, for example, is one of the most followed among fast food restaurants.
Email Marketing : Subway uses email marketing to send exclusive offers to its subscribed customers, personalizing the messages based on their interests and purchasing habits.