This can happen for a variety of reasons:

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People change jobs and lose access to work email
Subscribers create new email addresses and abandon old ones
Email account is inactive or full
Some subscribers simply lose interest and stop opening emails
To solve this problem, use the social media connections finland email list you made in Email 3. When an email bounces, try sending a message like this on social media.

Create a Successful Email Marketing Welcome Sequence Using Social Media to Recover Lost Subscribers Example
Hi [Name], I’ve been meaning to send you an email but I can’t seem to get it yet. Is [email] still a good email address for you?

This approach can help you recover lost subscribers, get updated email addresses, and re-engage people who may have forgotten about your brand. It's a simple way to stay connected even when email lapses.

To manage this process efficiently, set up automation in your email service provider to create tasks to reach out on social media when an email bounces. This way, you can systematically restore your subscribers without spending hours manually checking and contacting them.

Tools like HubSpot, ActiveCampaign, and ConvertKit let you set up this type of automation. You can also use tools like ManyChat or Zapier to semi-automate the process of sending DMs on social platforms.