What is email marketing? A beginner’s guide

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Doing so can involve: setting up your emails’ “from” email address filling out your mailing address for displaying on all emails (which is a can-spam act requirement) importing your existing contact list to the platform, if you have one integrating the platform with your practice management software good email platforms will provide guided walkthroughs and detailed support articles to help you get set up. Here’s hubspot’s marketing tools user guide, for example: hubspot marketing tools user guide progress we’ve also written tutorials for some email platforms, which you can check out below.

Mailerlite tutorial activecampaign morocco telemarketing list tutorial getresponse tutorial identify where you will place your email forms people will use these forms to share their email address with you. And the locations where you place your email forms may affect: your form’s text and design the lead magnets you offer on your form (more on lead magnets in the next section!) so, decide where you will place your forms before you start designing them. To build your email list the fastest, embed your email forms in the places your audience visits the most often.

Because the more people who see your form, the more signups you’re likely to get. For instance, if certain blog posts on your law firm’s website get a ton of website visitors compared to other posts, promote your email form on them. This is what hurley mckenna & mertz, p.C. Has done on its wrongful birth blog post: hurley mckenna & mertz, p.C. Email form the law firm has added a call to action encouraging readers to download the firm’s free ebook on supporting a child after a birth injury.