What are the variables that must be taken into account in every strategy? Always look for those that can be measured and provide objective and decisive information on the execution of a certain action . For example, you could think about the bounce rate of a website or the number of users who visit a company blog encouraged by a Call to Action on social networks.
As a general rule, when defining a representative KPI for online list of nicaragua consumer email marketing campaigns, you should take into account the same parameter as when setting goals: SMART . This is a simple but effective method. Each KPI must be:
Specific (specific)
Measurable (measurable)
Attainable (accessible)
Realistic (realistic)
Time - based (limited in time)
If these requirements are not met, the information collected will not be sufficiently incisive to allow an objective decision to be made : to continue with the same strategy or to make changes.
Examples of KPIs in Marketing and 7 Relevant Metrics
The choice of KPIs depends on many factors and they are not always the same in every case. On the one hand, there are campaigns focused on conversion where the KPIs are purchases of the product or service or the money collected.