LinkedIn. More oriented to offer content related to the brand,

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Instagram. Promote more visual content and use its different tools to encourage engagement. Create captions that are catchy and grab the user's attention, otherwise they won't stand out due to the excess of information. It is essential to consider the IG Shop function to encourage sales, as in the case of 21 buttons , the social network for fashion shoppers par excellence.

TikTok. More and more brands are using this social network to expand their reach. It is especially interesting to show the creation of collections. It should be noted that creating content in this format is more expensive than a standard publication, but it provides a very high design touch and is especially recommended to connect with Millennials and GenZ.

its values ​​and topics such as sustainability, equality... It is also useful to list of guatemala consumer email highlight employees as the main pillar of the value proposition.



Pinterest. Ideal for bringing out the most inspirational side and expanding the brand philosophy. Furthermore, unlike Instagram, it is possible to put a link in each publication.

Twitter. A good option to encourage interaction, generate debate, and publicize the latest news about your brand.

Facebook. With the boom of Instagram, this social network has fallen into oblivion, but it is still quite effective for a more adult audience. Facebook Marketplace is a key tool to encourage purchases.

Now that you have all the tools to create an effective social strategy, start experimenting with what is best for your fashion brand!