Google also shared some tips to help during this transition, as according to the internet giant, advertisers who have switched from expanded text ads to ad automation have seen an average of 7% more conversions because the system will create a series of ads based on the data provided by the advertiser, including various headlines and subheadlines with which Google will try to position them better based on trends related to the product being advertised.
Google Ads Tutorials: About responsive search ads
“ To prepare for this change, we recommend having at macedonia business email database least one responsive search ad in each ad group in your search campaigns by June 30, 2020,” suggested Sylvanus Bent , Product Manager at Google Ads in his post, adding that they include the following:
Repurpose high-performing content into your expanded text ads and focus on ad strength
Attach titles or descriptions to specific positions in your responsive search ads.
Evaluate the success of your ads based on the incremental impressions, clicks, and conversions your ad groups and campaigns receive.