By Dalí Veliz
Marketing4eCommerce Editor
ANDSocial commerce or eCommerce on social networks is a trend that has proven successful, as it provides businesses or brands with a more direct and effective means of promoting their product and reaching new users. Thus, the development of new tools aimed at promoting this business model has become of great importance for social platforms.
For this reason, TikTok announced earlier this year a partnership with Shopify , one of the most popular online store creation platforms in the world, to boost the development of businesses and brands uruguay business email database within its social network, through the optimization of its advertising strategies. Now, the social network has announced a new step within this alliance, which will bring the social network even closer to becoming a platform for eCommerce.
TikTok integrates a new shopping experience with Shopify within its app
TikTok is one of the most influential social networks worldwide, where entertainment and the interaction of creators, or businesses, with their community prevail. This, combined with its format dedicated to discovery, has made it a unique platform for the development of electronic commerce, helping to boost both the presence of brands, as well as their sales and engagement .