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An event that attracted the attention of many entrepreneurs united by a single goal: selling their products and services abroad, becoming international . My task, for the occasion, to understand why, where and how to go abroad and, by going abroad, I do not necessarily mean moving abroad, but rather commercially opening a market on a certain product or service.


If you missed the event or want to refresh your thoughts, here is a recap of everything that was said during my speech! international marketing Part One: Why Aren't You ABROAD Yet? About a month ago I was reading the book MILLIONAIRE by Mark Fisher.


It is the story of a young boy who wants chinese overseas america phone number list to become rich and who turns to an old millionaire for advice. Instead of giving him answers, the millionaire asks the boy: " Why are you not rich yet? " The rich man wants to stimulate him with his question because he knows that a person's results depend first of all on his own ideas.


That's why I ask you: “ Why aren't you ABROAD yet ?” What are the reasons that keep you anchored to Italy? What are the fears that do not allow you to make your company international ? For example: you do not know where to go, which country to start from, you do not know if it is worth it, the language is an obstacle.