Storytelling: stories in the shop window
The Giro555 website has another asset: you can have something mentioned about your own initiative. This offers space for inspiration, nice stories and photos. The actions in the country page offers an overview of all collection actions set up in the Netherlands. The page fills itself completely with user generated content . And each message can then easily be shared via social media.
Examples of the actions in the country
Besides sharing experiences, there is of course another, psychological pakistan mobile phone number list aspect at play here: vanity. The 'look at us doing well' effect is not necessarily unsavory in this context. It is an enormous stimulus, whereby people together whip each other up to great deeds.
Reinforcing unconscious need
This cooperation is good after all. It is reflected in the Collaborative Aid Organizations of Giro555 (including Cordaid People in Need, Red Cross, Oxfam Novib, Terre des Hommes and UNICEF) and the broadcasters who are prepared to temporarily bundle their divided interests.
That is nice in times of individualization, hardening and impoverishing facilities. I even dare to claim that the unconscious need for togetherness and experiencing together is a success factor that Giro555 plays well on.
All things that any organization of any size can take to heart. What do you think? Do you know of any other charities or organizations that respond just as well to latent needs and people's willingness to act? I'd love to hear from you.
Do you want to help the victims of the disaster in the Philippines? You can donate to Giro555 via the website or by calling 0800-1112. You can also set up a campaign yourself today.