With its larger selection and more modern, purpose-driven

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This allows you to find and launch campaigns faster by starting with templates that already include key elements like call-to-action buttons and information blocks. If you have a custom-coded template or HTML file, ActiveCampaign makes it easy to upload, edit, and personalize it using their drag-and-drop editor, giving you a lot of creative control over your email design. Winner: designs, ActiveCampaign beats out Brevo when it comes to templates. Brevo – ActiveCampaign Round : List Management When it comes to managing your subscribers and segmenting your lists, both Brevo and ActiveCampaign have you covered.

However, there is one platform that is much malaysia telemarketing list stronger in this department. With Brevo, you can organize subscribers into lists (e.g. “Newsletter subscribers”, “Customers”), which can then be further broken down into segments (e.g. “Engaged subscribers”, “Inactive subscribers”). These segments can be based on contact field criteria and behavior (email opens, clicks, etc.). brevo segments Brevo offers a few pre-made templates to get you started, but you can also build segments from scratch, combining multiple conditions. You can also automate the process – for example, when a new subscriber signs up, they can be added to the right list or segment based on predefined conditions.

However, one drawback we found is that Brevo doesn’t have a dedicated tagging feature. You can work around this by using contact attributes, but it lacks the flexibility that tagging provides for more advanced list management. ActiveCampaign, on the other hand, takes list management to the next level with its powerful Segment Builder. It allows you to create highly detailed segments using a wide variety of conditions, such as tags, actions (like clicks or email opens), and even event data (e.g. whether a contact visited a specific webpage). You can apply up to conditions per segment, giving you granular control over how you target your audience.