Stimulant 6: Use meaningful words
Words with expressive power automatically evoke an association of images. Readers thus form an image of what you write. Expressive power is not synonymous with muscular language. Shouting loudly is counterproductive. The right words add colour and nuance to your text. Avoid jargon, clichés (can be repeated, time heals all wounds), container concepts (customization, quality) and choose words whose meaning is locked in the word itself. So passion instead of passion. Better inventive than creative. And original as an alternative to authentic.
Stimulant 7:
'A picture says more than a thousand words', is a famous saying. The right metaphors visualize spain mobile phone number list and explain your message. Examples provide text and explanation in a visual way. Sketching images ensures recognition and association. Visual writing stimulates the imagination and appeals to the creative, right brain hemisphere of your reader. Discover the difference between the following two examples: 'the child was playing on the street with his friend' or 'the blond rascal with mischievous, blue eyes rang the neighbor's doorbell and then ran away'. Which example evokes the most associations?