4. The conversations are still happening
As a brand, you no longer have control over what is written or said online, and this of course also applies to the photos that are taken and shared of your products. Many brands have not yet delved into the conversations that take place around their brand and the associated stream of images. Of course, this does not mean that you can simply place any photo on your site. Below are a number of examples of how brands deal with this.
It makes perfect sense to show customers what products look like in real life and with existing customers. However, not all products seem to lend themselves equally well to this. The extent to which brands want to hold on to their south korea mobile phone number list reputation plays an important role in the applicability of this. Threadless sells t-shirts that are crowdsourced. This brand lends itself perfectly to using user-generated photos and they are actively working on this.
User-generated photos on threadless
User generated photos on Threadless
Also for luxury products?
A luxury product from Prada, for example, seems less suitable for using this type of photo. A photo of your aunt in an (expensive) Prada dress can easily suck all the glamour out of the garment. The fact remains that photos of these expensive brands are often shared. Chanel is one of the most shared brands on Pinterest. Isn't it a shame that the brand does nothing with that?
Crowdtap, Olapic and PazeMetrix
The quality of many self-made images is an important point of attention. Not every photo of your product that you take will be shown on your website. To solve this problem, more and more online services are appearing that can help you with this. Crowdtap searches social media and produces databases with high-quality photos that can be used on your website without any problems.
Olapic —another service—has developed tools to collect, organize, display, and analyze all of these photos. Startup GazeMetrix uses software that scans 12 million photos a day and looks for brand logos. Companies can collect the images with their logos and see who posted them, to connect with the user.