Name of the file : Google can't judge the content of an image itself, so it uses the name you give it. Make sure you give it a clearly descriptive name. Take into account the keywords that are relevant to your target group.
Alt tags : The alt tag is the text that is displayed when the image cannot be loaded for technical reasons, but also the text that appears when you hover over the image. Google also uses these tags to assess the relevance of the image.
File Size : Make sure the image is of good enough quality to stand out without taking too long to load.
Context: Google also uses the context of the image to assess the relevance of the image. So when the image is used in a piece of content related to the image, it is positive for the ranking.
Tip 2: Make sure images stand out positively
Make sure you have nice, eye-catching images. Your image should stand out among all those images. Also see how they work out on a page full of similar images. Do they still stand out?
Make the image stand out – which red coat stands out the most?
A consideration here: do you show the product in a user environment or not ? Which product appeals most, for example: the table as a bedside table, or the table on its own?
A product image within a context
A product image without context
Please note: an image should have a nice, good and clear contrast, so be of sufficient quality. However, if the image is too large, this will have a negative effect on the loading time. So look for the right balance. There are also enough tips online on how to minimize the file size without too much loss of quality.
By making a reference to the brand of the product or the web shop in the image slovenia mobile phone number list you can strengthen the brand. If the visitor sees an attractive product of a certain brand or web shop pass by a number of times, a positive association is created and the chance is greater that he or she will take a look at the brand in question.
By visualizing a brand in the image you build the brand of the product or the web shop.
Please note, as already mentioned, Google cannot read the content of an image. The reference to a brand or store does not contribute to search engine optimization.
From orientation to purchase
As soon as the visitor has become enthusiastic about the image, there is a chance of a sale. Of course, much will depend on the first impression the visitor gets of the website. For example, what exactly does the visitor see when he clicks on the image?
Tip 4: Link the image to a product detail page
Advice is to have the image link to the product detail page, and not an overview page. Why? Because the visitor is enthusiastic about that specific product. Keep that enthusiasm and prevent possible thresholds. On an overview page, he has to search for his product again, which is a step back, so to speak.