Responding solicited or unsolicited?
Was there a difference in perception between solicited and unsolicited responses? The answer to this question is simple. The proactive and reactive responses did not appear to produce a difference in perception of communicating with a human voice and brand evaluations. You might expect that unsolicited responses would not be as desirable, but it appears to be perceived as just as human and natural as solicited responses and also results in equally positive brand evaluations.
Although a significant portion of Dutch webcare teams communicate senegal mobile phone number list in the first person and end their tweets with the employee's initials, as in the example ^DH, it appears to be considered communication from the employee by less than half of the subjects. That is, although 80% of the subjects who were shown the impersonal response from the company (in which the first person was used and did not end with an employee's initials), actually considered the response to be communication from the company.