This metric shows how many people your post was shown to. It doesn’t always mean they interacted with, read, or viewed the post, but they had the opportunity to do so. Some social media channels call this metric “reach” rather than “impressions.”
While this metric helps you understand what pakistan company email list social media algorithms think about your content, since higher impressions and reach indicate that the social media platform thinks your content is relevant to your audience, it doesn’t always tell the whole story. So don’t rely solely on impressions and reach.
Video views
Producing video content takes a lot of time. You want to know that these videos are resonating with your audience. A good place to start is by looking at your video views. While views don’t tell you how engaged they are with the content, they do tell you whether people find your videos interesting enough to stick around.
Additionally, you will learn how widely your video content is being viewed. When combined with other metrics, this can be a good indicator of how well your content is resonating with your target audience. Other metrics to combine with video views include how long customers watch the video, likes, and shares.
Reviews
Getting reviews on Facebook is very important. This social proof tells future customers that you are trustworthy and care about your customers. While this can potentially get you some negative reviews, it also demonstrates the authenticity of your reviews. So don’t try to avoid honest reviews entirely.
Make sure you respond to reviews on all sites, including your social media.
Conversion rate
Ensuring ROI on social media can be challenging. This is because in most cases, it is more focused on building relationships and awareness with your customers. However, you can and should track your conversion rate.
This metric can tell you whether your ads are driving the right actions. You may not be looking to make purchases through your ads. Instead, metrics around webinar registrations, newsletter signups, etc. may be more important.
A/B test your campaigns to see which messages drive the highest conversion rates and start tailoring your content to drive better conversions.
Referral Sites Traffic
Analyze your website traffic to see which social media channels are driving the most traffic. You'll see this in the Referral Traffic section. You can also use UTM tracking to see a more detailed picture down to a specific post.
Some social media channels may not focus on links and website traffic. In others, you may see more traffic. The most important thing is to see consistent traffic from sources that generate traffic. You don’t want these numbers to drop, or it could indicate that you’re doing something wrong.