How to use the four types of content marketing?

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Of course, there are product pages, but users visit the site for the content, which ultimately leads to a purchase. For a viral campaign to be successful, it is essential that it doesn’t feel like a service or product introduction.

The four types of content marketing categorize users into two belarus phone number resource categories: "active" and "passive." By using these appropriately, you can effectively appeal to users.

Users are active: Educational type/Content SEO type
If users are active, educational and content SEO types are suitable. Educational types appeal to those who are aware of your services and products and have a strong interest in them.

Since content SEO appeals to people who have little interest in services or products, it is important to create content that includes related themes.

Users are passive: Native advertising and viral
If users are passive, native and viral advertising is appropriate. For native advertising, it is a good idea to use other companies' websites to increase awareness or to have them introduce your company's services and products from an objective perspective.