By Laura Garcia Salvador
TWith more than 500 million monthly users, Instagram has become one of the most used platforms at the moment. For this reason, it is not surprising that more and more brands are incorporating this social network as a new channel in their digital marketing strategies.
First of all, to understand how to introduce Telegram into a brand's marketing strategy, we must be clear about what objective we want to achieve. Based on this, we can act in three different ways: creating a community with our followers through a group, using the platform as another channel to communicate or advertise in other influential groups or channels.
1. We want to create a community to interact with our users
In this first option we plan to create a community with our cyprus business email database followers and we can do this by creating a “ supergroup ”. These types of groups can have up to 200,000 members and can be managed by one or more administrators. Anyone can interact within them and, in these, administrators have several resources to better organize themselves:
Group information : The group profile usually includes the purpose, objectives of the group, and hashtags that can be used to locate the most relevant information.