Publicly engaging in post comments can generate tremendous value:

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Replying to comments shows that you listen and algeria email list care. Only about 1% of people will comment, so responding thoughtfully can make your followers feel heard and valued.
Further discussion can help improve your visibility in each platform's algorithms.
Ultimately, public engagement builds community and naturally develops fans. It plays a vital role in converting fans into customers. Beyond scheduled posts, participating in campaigns demonstrates your intention to create content that helps people, not just grows your audience. Nothing can replace the public back and forth building relationships and trust!

Katie Brinkley is the author of Social Shift: The Road Back to Community and host of the Rocky Mountain Marketing Podcast. She is also the CEO of Next Step Social Communications, an agency that helps real estate agents, interior designers, and brokerages develop social and podcast strategies. You can find her on Instagram. Check out more resources here.

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